DWKX, branded as 103.5 K-Lite, is an FM radio station in the Philippines owned by Advanced Media Broadcasting System, Inc. The station's studio is located in Jollibee Plaza, Ortigas Center, Pasig City, with its transmitter located in Paragon Plaza Building, EDSA corner Reliance street, Mandaluyong City.
It was known as K-Lite 103.5 from 1995–2007 and Heart 103.5 from January 2007 - June 2007.
In November 2006, the management of K-Lite decided to reformat and reorganize the station. In December of the same year, it was relaunched as Heart 1035 with an easy listening format, and new on-air personalities. They transferred their studio from Paragon Plaza to Jollibee Plaza.
On June 19, 2007, at exactly 9:00 pm, 103.5 underwent another change of format, rebranding as 103.5 Max FM (one-oh-three and-a-half Max FM) with a CHR format. By 2009 they switched directions to Top 40/Dance but kept the 103.5 Max FM moniker intact.
From late August 2010 to July 2013, the station shifted from an A-B format to a "pang-masa" format. Known as 103.5 Wow FM, this was Tiger 22 Media Corporation's first venture into the mainstream, mass-based market. The format lasted for almost three years, ending its run on July 17, 2013
On July 22, 2013, 103.5 was relaunched as the second iteration of 103.5 K-Lite, reverting back to its original adult contemporary format.
Wednesday, July 31, 2013
